Michelle Protzek
Work · 09 selected projects · 1 current

Selected work across product, brand, and complex workflows.

Each project is a case study — what was complex, what needed clarity, what I made. Grouped by theme, ordered most recent first.

Theme — Clarity in complex & AI-driven products
OpenSport — Building clarity for elite-team AI
ProtectedBrand strategyAI / Data-heavyDesign systemReactEnd-to-end
Current · OpenSport · live at opensport.io
March 2026 – Present · UX/UI Designer · Sole designer
0→1 brand strategy, the AI Alerts surface, the marketing site, the Angular → React migration, and the design system behind them — for an AI-native sports performance product used by elite teams.
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Parléa — The French you have to say out loud
Self-initiatedAI / SpeakingBrandDesign systemBuilt solo
Designer & founder · designed and built end to end
2026 · Designer & founder · Sole designer
A French pronunciation and speaking trainer for Portuguese-speakers preparing for the TCF Canada exam. Brand, design system, AI speaking surfaces, and the solo build.
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PlayWize — AI-Driven Performance Insights
ProtectedAI / Data-heavyUXUI craftPrototyping
Jan – Aug 2025 · UX/UI Designer
AI Chat + AI Insights for an AI-powered sports analytics platform used by professional teams. Translating dense biometric and GPS data into clear, actionable decisions.
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Nexur — Payment Experience
PaymentsUX flowsUICross-functional
Fintech · UX/UI Designer
Consolidated multiple payment journeys into a single, trustworthy experience for users moving money under real-world friction and time pressure.
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Theme — Onboarding & product systems
Impulso — UX/UI Design & Digital Revamp
UXUI systemMobile-firstEnd-to-end
Wellness / mobile app · Product Designer
Full digital revamp — research, flows, UI system, and shipped surfaces. Sustained over multiple release cycles in close partnership with engineering.
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Impulso — Onboarding Redesign & Logged Experience
OnboardingActivationUI foundations
Wellness / mobile app · Product Designer
Reduced first-use friction and tightened the logged-in experience after the initial revamp shipped. Onboarding redesign + UI foundations refresh.
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Cultive — Guided Meditation Experience
Mobile UXUI craftOnboardingBrand-led
Wellness / mobile · UX/UI Designer
Calm, mobile-first guided meditation product. UI direction, onboarding, and the everyday product experience designed around quiet attention.
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Theme — Brand → product & e-commerce
Cazu — Pet-friendly Furniture
BrandE-commerceUI / UXFrontend support
E-commerce / brand · Multidisciplinary Designer
End-to-end design — brand, e-commerce UX/UI, and frontend support — for a pet-friendly furniture company. Two designers, full ownership of brand → product.
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Paxe — Helping People Reinvent Their Work
Platform UXBrandProduct
Growth-focused platform · Designer
A platform designed to support people through growth and transformation — built with brand strategy, product UX, and visual direction working in step.
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Note

More work — 10+ years of consultancy projects at Flama, and projects under NDA — available on request.

hello@michelleprotzek.com  ·  About →