Cazu — Pet-friendly furniture
Crafting a digital store for pet lovers and their furry friends.
Info
- Timeframe
- 2018 ➝ 2019
- Location
- Brazil
- Team size
- 4 — 5
- Platforms
- Shopify / E-commerce
- Industry
- Furniture / Pet-friendly
Overview
Founded by three experienced architects who cherish being close to their furry companions and refuse to compromise on comfort and style. Their mission was to foster connection and inspire creative utilization of spaces, whether for relaxation, recreation, or work, ensuring that pets have their designated place. Their ultimate aim was to cater to the needs of both pet owners and their beloved furry friends concurrently, fostering moments of connection and enjoyment through innovative multifunctional furniture design.
My Process
My process of translating the founder's ideas into tangible design solutions involved conducting creative workshops with stakeholders and researching references and competition. I interacted frequently with the client throughout the project development, presenting work and receiving feedback until we reached the final version.
“You cannot understand good design if you do not understand people; design is made for people.”
Dieter Rams
What I did
As a multidisciplinary Designer, I crafted a brand personality that resonates with our target customer persona by translating attributes, values, and archetypes into visual and verbal branding. I developed high-fidelity UI flows, brand identity, and marketing assets, keeping our business and customer experience goals in mind.
To ensure a consistent user experience across all platforms, I worked closely with the development team, guaranteeing pixel-perfect implementation of designs. I also prepared a brand guidelines with practical examples, which helped maintain brand consistency across various mediums.
My team consisted of a two designers, two Full Stack Developers and one Senior Developer, and I also assisted with frontend UI tasks.
