I design clear,
polished digital products
for complex workflows.
Product Designer for 15+ years, lately on AI-driven, data-heavy products. I design and ship end to end: hands-on in HTML, CSS, and Tailwind, with Claude Code and Cursor as the bridge from design intent to production.
Selected work
OpenSport
Explainable AI that performance teams actually trust.
Lead Product Designer
Sole designer · Mobile-first web
Sole designer on an AI product for elite rugby and football clubs, promoted to Lead in September. Took AI Alerts to production, led the Angular → React migration and the design system, and closed with an audit of 3,250 live alerts.
PlayWize
AI-driven performance insights, made legible.
UX/UI Designer
Web · Desktop + responsive
AI Chat + AI Insights for an AI-powered sports analytics platform — translating dense biometric and GPS data into clear, actionable decisions for coaches and analysts working under time pressure.
Parléa
The French you have to say out loud.
Designer & founder · Built solo
Brand · Design system · AI · Front-end
A French pronunciation and speaking trainer for Portuguese-speakers prepping for the TCF Canada exam. Designed and built solo: brand, design system, AI speaking surfaces, and the front-end.
Nexur
Payments, subscriptions, and a wallet — in one calm flow.
UX/UI Designer
Mobile + web app
Consolidated several payment journeys into one trustworthy experience for fitness pros getting paid — subscriptions, advances, and withdrawals, designed for real-world friction and time pressure.
cazu
A pet-friendly furniture brand, built end to end.
Multidisciplinary Designer
Brand · Naming · UI/UX · Front-end
A pet-friendly furniture store designed end to end — brand identity, the Shopify storefront, and frontend support — for a company built around the bond between people and their animals.
How I work
I lean toward prototyping early. When something is ambiguous, I'd rather build a clickable prototype than write another doc — the team reacts to a real surface, and we move faster.
Clarify
Understand the problem, users, business context, constraints, and what's actually unclear.
Shape
Organize the experience, define flows, structure content, create direction.
Make
Turn ideas into screens, prototypes, systems, and usable product surfaces.
Refine
Improve the details, test with feedback, align with implementation, make it feel clear and polished.
Clarity before cleverness
Make things easier to understand, not harder to explain.
Craft is care
The care behind hierarchy, spacing, language, interaction, rhythm, and consistency.
Let reality teach the work
Prototypes and real surfaces create better conversations than long discussions.
Build systems, not only screens
A good design decision should help more than one moment.
Stay close to the work
Design becomes stronger when it understands implementation, constraints, and real usage.
About
The longer story — Flama, the move into product design, and what I'm drawn to now — lives on the About page.
Read the full AboutGet in touch
Open to Lead and Senior Product Designer roles where design partners with engineering on complex products, and where clarity is treated as a craft, not a step at the end. Especially interested in AI-driven, data-heavy, and mobile-first products. Authorized to work in Canada · open to hybrid or remote.