Cultive —
Guided Meditation
Experience
Designed the UX and UI of a meditation platform built to help people develop a consistent practice through calm, intuitive flows.
A calm, mobile-first guided-meditation product. I designed the UX/UI end to end — onboarding, the everyday product experience, and visual direction — with 30+ logo studies behind the mark and 5 core surfaces from onboarding to player. Live today.
Cultive is a guided meditation platform designed to help people build a consistent meditation habit and improve emotional well-being.
Info
| Role | UX/UI Designer |
| Platforms | Web |
| Tools | Figma · Prototypes |
| Website | cultive.michelleprotzek.com |
Challenge & onboarding
Meditation can feel abstract and hard to integrate into daily routines, especially for new users — so the experience had to feel welcoming, clear, and supportive from the very first interaction.
Onboarding answers that directly. I structured the flow to guide users step by step, establishing context and building confidence early, with visual hierarchy and spacing refined to create a sense of calm and intentional progression.
My role
As UX/UI Designer, I led the design of the product experience, from early structure and wireframes to high-fidelity UI and interaction design.
My work included defining the visual direction, designing onboarding and key user flows, and refining interface details to ensure the product felt calm, clear, and easy to navigate.
I translated the brand's philosophy into interface patterns, typography, and visual hierarchy that support focus and emotional clarity.
UI design & visual direction
A core part of the work involved translating Cultive's philosophy into a clear and cohesive interface. The UI focuses on:
- Minimal visual noise
- Careful typography hierarchy
- Balanced spacing and layout rhythm
- Calm, distraction-free interaction patterns
Product experience
The platform is built around one habit mechanic: sessions group into weekly stations that build toward the next, so tomorrow's sit is already chosen before the person has to decide anything.
The design's job is to stay out of the way of that — meditation as part of everyday life, not an event.
Key learning
The clearest expression of the brand turned out to be restraint: the session player is a single pause control on the brand's waves. Deciding what not to put on the screen did more for calm than any visual flourish.