Paxe —
Helping People
Reinvent Their Work
UX/UI design that turns deep, human goals into clear, approachable digital experiences.
A platform that helps people reinvent their careers. I designed the product UX and visual direction across 7 core surfaces (quiz → articles) on web + mobile, built around a 5-moment reinvention methodology. Live today.
Paxe is a platform and brand focused on helping people and organizations reinvent themselves and their work.
Info
| Role | UX/UI Designer |
| Platforms | Web / Mobile |
| Tools | Figma · Prototypes |
| Website | paxe.michelleprotzek.com |
The challenge
Reinvention is a feeling before it's a feature. The hard part was making a website carry that — without flattening a personal, uncertain process into a generic course catalogue.
Paxe breaks reinvention into five named moments — Inquietação, Caos, Abertura, Preparação, Mudança. The design had to let someone locate themselves in that arc, on web or mobile, and trust where to go next — while the brand underneath was still taking shape.
What I did
I designed the product UX and visual direction across seven core surfaces — homepage, how-it-works, the five-moment map, the self-assessment quiz, the results, the tools, and the articles hub — on web and mobile, working with stakeholders, content, and engineering.
The through-line is the quiz: you answer, you land on your current moment, and the articles and tools meant for that stage come to you. So the whole platform reads as one guided path, not a pile of pages.
Approach
One path, named clearly, the same on every screen.
So someone mid-change feels guided, not graded, I held to five moves:
- Make the quiz the front door — you start by doing, not reading
- Name the five moments so people can place themselves, not guess
- Give every moment somewhere to go next: matched tools and articles, never a dead end
- Hold web and mobile to one hierarchy, so the journey never resets
- Let the brand's violet field carry the warmth, so clarity never reads as cold